Thorough Understanding Of Goals & Lead Tracking: At the end of the day, goals vary by industry.This is incredibly valuable as consumers shift between channels and expect cohesive messaging. Your agency will create ads using your brand color scheme, logo and voice to ensure your brand is recognizable in your industry. When you have one strategy session, instead of several with different vendors, you have a smaller risk of miscommunication. Consistent Voice For Brand Messaging: In addition to ensuring cohesive strategies, there is a benefit of having consistency in brand voice and messaging throughout your digital portfolio.If Agency ‘A’ was managing your SEO efforts as well, it is ensured that nothing will get lost in translation as requests get communicated from Agency ‘A’ > your company > Agency ‘B’. When this occurs, we will typically recommend a change in strategy to the content on your website in order to improve the quality scores of our search keyword targeting. Utilizing a main account manager can ensure that any necessary shifts of focus are consistently implemented throughout the various services in your portfolio.įor example, Agency ‘A’ which is managing your paid search campaigns, may strategize to use keywords that are not currently being used in phrasing on your SEO strategy by Agency ‘B’. ![]() When running services with multiple vendors, you run the risk of delayed updates on differing channels.
0 Comments
Leave a Reply. |